Back at the office, new business cards we had printed up arrived with cover-weight protective inserts placed between each card. That’s how precious these business cards were. Duplexed. Letter pressed. With protection. Between. Each. And. Every. Card. Even these protective inserts were nice. Thick. Smooth. Bright white. Perfect for something. And there they sat. A stack of them gleaming, beaming, waiting for action. To my mind they deserved a future beyond mere fodder for sketches, grocery lists or the recycle bin.
I taped up a grid of them into a large sheet and screen printed as I would’ve any other new thing. So yeah, that was cool. That was fun. Tricky at times. But the best part was dismantling the sheet back into a set of small cards.
The original design was obliterated into an array of smaller originals I never intended nor would’ve conceived. Better yet, the cards could be reconfigured into a number of additional unique compositions.
I love that. Locking into one concept and then deconstructing the whole thing to reveal a totally new idea. It lets you see things in a new way. Which leads to new ideas. So further down the rabbit hole you go.